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Exclusive extracts from this 115-page-long report:
- What is the business?
Sporting goods can be broken down into performance, sports-inspired and outdoor segments, with performance products being the largest subdivision by value in both the apparel and footwear categories.
- What are the main markets?
Overall, apparel sales account for about 60% of sporting goods market value. Regionally, the Americas and Europe combined account for a 69% share of the market, but the Asia-Pacific is seeing rapid growth, especially driven by the increasing take-up of sports by the Chinese middle class.
- Who are the key players?
A couple of large players (Nike, the clear industry leader, and Adidas), several mid-sized global players (Asics, Puma and VF Corp), and more specialised groups (Lululemon, Under Armour, etc.) compete in the global market. Anta, the Chinese leader, has just completed the acquisition of Finland-based Amer Sports, which is likely to be a starting point for global expansion.
- How intense is competition?
The competition is heating up though, with smaller-scale new entrants such as Lululemon, sporting goods retailers (the chief customers of sporting goods companies, which sell approximately 70% of their output via the wholesale space) such as Decathlon, and traditional fashion brands devising strategies to capture a bigger slice of the sporting goods market.