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The Global Mobile Phone Industry: the Market

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 23/04/2019 -

110 pages

Réf : 9XEEE04 / GLO

1 600 € HT

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1Présentation
2Plan de l'étude
PictoXerfi Global


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1 Présentation de l'étude

Découvrez 3 minutes de cette étude en vidéo

Exclusive extracts from this 110-page-long report:

- What is the business?

The present report focuses on the mobile device market, a sub-segment of the telecommunications industry. Mobile phone manufacturers design and distribute mobile devices such as feature phones, smartphones and related wearables (smartwatches), and tablets. As the feature phone market continues to shrink, this report is centred primarily on smartphone market dynamics.

- What are the main markets?

Worldwide mass adoption of smartphones began with the introduction of the first full touchscreen devices based on the iOS (Apple) or Android (Google) operating systems in the mid-2000s. Global smartphone shipments have skyrocketed since 2007 thanks to massive first-time and replacement purchases in the context of rapid technological progress.

- Who are the key players?

Consolidation in the smartphone market is quite high: the top 5 vendors encompassed 61% of volumes shipped in 2018. The top smartphone brands in 2018 were Samsung, Apple, Huawei, Xiaomi and Oppo (a trademark of China-based BBK). In a short period of time, Chinese vendors such as Huawei, Xiaomi and BBK have shaken up industry rankings.

- How intense is competition?

Leading smartphone vendors are striving to differentiate by reimagining smartphones, relying on increasingly advanced imaging capabilities, novel designs and/or powerful specs adapted to forthcoming 5G mobile networks. The steady development of Chinese vendors such as Huawei, Xiaomi and Oppo has had an impact on the global smartphone landscape. They have overtaken established players such as Sony and HTC at a global level and have squeezed players such as Samsung and LG out of certain markets.

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Overview

2.2. Macroeconomic Environment

2.3. Supply

2.4. Demand

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Business Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance


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SUR LE MÊME THÈME

La distribution de téléphonie mobile

11/02/2019 |  243 Pages710€

Les opérateurs télécoms

30/07/2018 |  251 Pages750€

The European Telecom Services Industry: the Market

18/12/2017 |  113 Pages1600€

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